Pink background with a phone and all the social media icons around it with the writing in white To Social Media or Not that is the Question

My account got hacked and no one cared…

For those of you who don’t know my Business Instagram account got hacked and unfortunately, I can’t at this point gain access.  As a marketing virtual assistant, social media is a huge part of my business, so this has really frustrated me.  I thought it would be good to write about it for my own mental health because I was so mad, upset and then I got annoyed, but also so I can help other people have more security in place.  So to social media or not…that is the question!

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Questions…to social media or not…

These were the questions about my social media accounts that were floating around my head as I tried to understand what had happened and what could I do about it… as it turns out not a lot!

  1. I got hacked!!! I am devastated initially but am I long term?
  2. Who actually has won the hacker or me?
  3. Almost 800 followers, would I miss them? Before it happened
  4. After it happened – I was devastated as the effort over the years to gain this amount of followers was hard work.
  5. Do all 800 actually look at my posts?
  6. Have I got lots of clients from social media?
  7. Do I need social media?
  8. How would I advertise if I didn’t use social media?
  9. Would / does my website advertise my business enough?
  10. Do potential clients look at my pages before we do business?

Answers

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Here are the answers…

I got hacked!!! I am devastated initially but am I long-term?

It is still early days, but as I don’t have access and can’t get access to my account, I am going to have to rebrand as I need a new social media handle (@pink.sprout) so maybe this will be a turning point in my business.

Almost 800 followers, would I miss them? Before it happened…

This is a really random question because before this happened literally that morning, I gained some new followers and I remember that my thought was I hadn’t done anything or worked hard to gain them and that I was managing to get a few new followers most weeks…if only I had known!

Obviously all my previous hard work, in my hashtag research, posting, following, sharing and networking was paying dividence.

After it happened – I was devastated as the effort over the years to gain this amount of followers had been hard work.

Within a few hours of my previous thought, I fully appreciated my followers, and how much effort I had made initially to get to a few hundred followers with the hashtag research, posting, following, liking, sharing, and networking so that new followers were just following to me without me having to find them. Plus, the amount of work to make my page the best I could for my audience.

Who actually has won the hacker or me?

I am not entirely sure because, I changed my password immediately, so I managed to post to tell my followers I had been hacked and not to open any links.  However, the hacker turned on the 2-factor authentication which I don’t have access to the answers so neither of us are winning at the moment. Unfortunately, Instagram does have a self-help for this option – if you do know how I can get my account back, please do let me know!  (see below on how to turn this on so you are never in this position). 

Do all 800 followers actually look at my posts?

This then got me thinking about these 800 followers, were they actually clients of mine, or had they contacted me about working together? So, I thought about my insights, which is where you can look to see the statistics of your page, and what you actually need to look at are the impressions rather than likes as people don’t often click a post and if they do save a post they won’t click like as well – we won’t click twice!  The answer was no not all 800 do like, see or share my posts.

Have I got lots of clients from social media?

The answer is no, most of my clients are from word of mouth and networking.

Do I need social media?

That’s when my thought moved to this question…Well, it is free advertising, and people use Instagram as a search engine like Google, so yes, I do need social media!  Social media is a great asset to direct people to your website, lead magnet, and more importantly your email list.  Your email list is worth so much to your business as you own it and without it, you can’t contact your clients or prospects.  I was able to email my clients and audience as I had my list and let them know what had happened and what was coming next!

How would I advertise if I didn’t use social media?

Networking is definitely the best way to get clients – a large percentage of mine have come this way. (There’s a blog coming shortly on Networking – to be one of the first to read it simply subscribe – CLICK HERE

Does my website advertise my business enough?

Your website is your best asset as you own it, not a big social media company who you do not have access to contact to help you when you need them most!  Make sure your website has all your keywords, Alt text, plus all the SEO tops tips I recommend – please download my Ultimate SEO Top Tips – CLICK HERE  Your Google ranking is another one of your greatest assets, by ensuring that your SEO is constantly updated you can maintain your great position and even gain a higher ranking over your competitors!

Do potential clients look at my social media pages before we do business?

I always look at people’s websites and social media pages to see what they do, their personality etc. so I would say people definitely do look at both these forms of advertising, so make sure yours are the best they can be!

If you do nothing else with this blog then please just do this…Turn on 2-factor authentication,  ensure you have an app downloaded to authenticate or a list of security numbers emailed immediately, so if this does happen to you, you will be safe!

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How to turn on 2-factor authentication on your social media accounts –

You will need either an authentication app (Google does one called authenticator) or they can send you login codes via text message or Whatsapp – I suggest the app.

 

Instagram –

Tap on your profile picture in the bottom right to go to your profile.

Tap in the top right, then tap Settings and Privacy.

Tap Security, then tap Two-Factor Authentication.

Link –  https://help.instagram.com/566810106808145

 

Facebook –

Tap in the top right of Facebook. Scroll down and tap Settings, then tap Password and Security.

Scroll down and tap Use two-factor authentication.

Choose the security method you want to add and follow the on-screen instructions.

Link – https://www.facebook.com/help/148233965247823

 

LinkedIn –

Click the Me icon at the top of your LinkedIn homepage.

Select Settings & Privacy from the dropdown.

Under the Login and Security section of the Account tab, click Change next to Two-step verification.

Click Turn on or Turn off to change the status of two-step verification.

Link – https://www.linkedin.com/help/linkedin/answer/a1358878

 

Twitter –

In the side menu, click More, then click Settings and Privacy.

Click on Security and Account access, and then click Security. Click Two-factor authentication.

There are three methods to choose from: Text message, Authentication app, or Security key.

Link –https://blog.twitter.com/en_us/topics/product/2023/an-update-on-two-factor-authentication-using-sms-on-twitter

 

TikTok –

Tap “Me” in the bottom-right corner of the screen.

Tap the three dots in the top-right corner of the screen.

Tap “Security.”

Tap “2-step verification.”

Link –https://ads.tiktok.com/help/article/two-step-verification?lang=en

All information is correct at the time of posting – if you would like any additional channels added, please do email me paula@pinksprout.co.uk

On a final note…One thing is for sure my new social media pages are only going to have people / businesses that are local or that I know – previously the numbers of followers were more important than the quality!

 

Paula